Apr 8, 2021The business cost of failed security compliance and downtimeOr the impact of the health of an IT environment on a business…as seen through the eyes of a marketer :) All of us in marketing know the pains of promoting a product or service while also firefighting the backlash of it’s technical faux-pas or downtime. Putting any lack in…Virtualization5 min read
Aug 11, 2020On martech platforms — over-promising and managing expectations💡 So this article started from a pic shared by a friend, and developed into a wannabe post and eventually the post was growing so long that it just felt right to turn it into an article. This circulated a lot this weekend — and it perfectly describes most conversations…Martech3 min read
Apr 24, 2020It’s ok to not be okThis is not a pandemic advice article! That’s right! Because since the start of this pandemic, we’ve all read tens of articles with advice on anything from: how to work from home, how to control anxiety at home, how to make your work space nice, how to make your time…Covid 193 min read
Jan 17, 20195 books that will change your perspectiveAll my life I’ve been a proud book worm but I’m not big on writing reviews, or flaunting what I read on social media. Catch me in person and I can yap for hours about various things I’ve read. Occasionally I do enjoy some intellectual flaunting though! And this is…Books7 min read
Sep 22, 2018How to approach moving for a job abroadI remember it as if it was yesterday — having a chat with a friend of mine who was a Product Manager who had an offer on the table for Sankt Petersburg. I was super happy for him and then he turns around: “Wouldn’t it be cool if you got…Life Lessons7 min read
Apr 24, 2018On startup life, being flat and parallel processingFlat startups! The heaven of organizational red tape relaxation, where the people are all do-ers, there’s no office politics, no fighting for hierarchy, no endless meetings to get to a decision, and any information and knowledge is shared throughout. Everybody at any point in time knows what’s going on. After…Startup5 min read
Jul 10, 2017Trials and tribulations of a marketing-converted engineerExactly 13 years ago, I was enjoying the last summer before college. I knew exactly what I wanted to do and what I wanted to be…or so I thought…I’d go and Study Electrical Engineering, specialize in Mobile Communications and Satellites and then do an awesome PhD, further the field. Most…Life Lessons5 min read
Dec 22, 201674 Social Media Tools for Small Business2016 is closing to an end and I thought it would be useful to list the countless tools and platforms I tried out throughout the year, and there have been a few. In the attempt of becoming the “wearer of many hats”, the ever evolving marketeer, I’ve boldly gone out…Social Media2 min read
Dec 12, 2016Manifest pentru spirit civicEste trecut de mult de miezul nopṭii și ȋncă dau refresh pe site-uri și scrollez cu frenezie feedul de Facebook, ȋn speranṭa că o să am o surpriză de proporṭii la exit polluri. Cred că nu am mai fost de mult așa de aproape de a crede ȋn Moș Crăciun…5 min read
Nov 28, 2016Marketing and Software Engineers — 5 Rules for Successful CollaborationI would now like to address one of probably the most ubiquitous issues encountered in all companies. Big or small, running large or small scale operations, the misunderstandings and grievances that these two departments seem to generate for one another are everywhere. So much so that conferences and Google events…Digital Marketing3 min read