74 Social Media Tools for Small Business

Eliza Dumitrache
2 min readDec 22, 2016

2016 is closing to an end and I thought it would be useful to list the countless tools and platforms I tried out throughout the year, and there have been a few. In the attempt of becoming the “wearer of many hats”, the ever evolving marketeer, I’ve boldly gone out to do the work myself and test different pieces of content on my own accounts as well as the brands I’ve been working for.

I give thanks to the Social Media Success Summit 2016 for greatly expanding my horizons and enriching my phone with utility apps :)) And of course, Buffer which is always helping out with lists, tools and tips — great resource for anybody new or experienced in social media marketing.

And without further ado, I give to you…THE list!

Dashboards / Management Tools

SocialBro

Buffer

TweetDeck

Tweetcaster

Social Media Monitoring Tools

Nutshell

MailSocial

Mention

Keyhole

Twitter Tools

Followerwonk

Followliker

Social Rank

ManageFlitter

Must Be Present

Tweriod

Tweepi

Tweet4Me

Commun.it

Twtrland

NeedTagger

Crowdfire

TweeterSpy

Twitter Feed

Tweetbuzz

TweetReach

Twazzup

Topsy

Facebook Tools

LikeAlyzer

Fanpage Karma

Wolfram Alpha Facebook Report

Facebook Custom Audiences

Pinterest Tools

Viralwoot

Tailwind

Instagram Tools

Instagress

Repost

Iconosquare

Social Media Analytics Tools

Rival IQ

Buzz Sumo

Klout

SharedCount

Google URL Builder

Visual Content Tools

Infogr.am

Piktochart

Visually

Canva

Easel.ly

Videorama

Ripl

Spark Post

Compfight

BeFunky

LICEcap

Social Media Content Tools

News.me

Feedly

Pocket

Paper.li

Swayy

Pie

Bottlenose

WordPress Plugins

Digg Digg

Flare

Ivy

Pin It Button for Images

Miscellaneous Tools

Fivehundredplus

Rapportive

Bitly

Rev

Pinterest Board Cover Creator

Pinterest Browser Button

Jelly

Google+ Page Audit

Powtoon

Cardmunch

IFTTT

Zapier

If you have any other favourites, please share and improve this list!

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Eliza Dumitrache

Growth Hacker and Essentialist, #Performance and all around Digital Enthusiast, user behaviour analyzer. Love reading, travelling, arts & all things Japanese.