Or the impact of the health of an IT environment on a business…as seen through the eyes of a marketer :)

All of us in marketing know the pains of promoting a product or service while also firefighting the backlash of it’s technical faux-pas or downtime. Putting any lack in performance down to such reasons — even when the proof is documented — is usually quickly dismissed and ignored. (too much work to fix and not enough budget, IT ain’t got no time for that and so on)

But there are solid reasons for which these things are now more…

Eliza Dumitrache

Growth Hacker and Essentialist, #Performance and all around Digital Enthusiast, user behaviour analyzer. Love reading, travelling, arts & all things Japanese.

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