Or the impact of the health of an IT environment on a business…as seen through the eyes of a marketer :)

All of us in marketing know the pains of promoting a product or service while also firefighting the backlash of it’s technical faux-pas or downtime. Putting any lack in performance down to such reasons — even when the proof is documented — is usually quickly dismissed and ignored. (too much work to fix and not enough budget, IT ain’t got no time for that and so on)

But there are solid reasons for which these things are now more…


💡 So this article started from a pic shared by a friend, and developed into a wannabe post and eventually the post was growing so long that it just felt right to turn it into an article.

This circulated a lot this weekend — and it perfectly describes most conversations with platforms, as you — the excited customer — tries to get answers to specific deal-breaking technical, marketing or data requirements.

And in my 14 year experience, whether it’s an established company or a start-up that’s scaling, most of them have had or have unique aspects to their setup that…


This is not a pandemic advice article! That’s right! Because since the start of this pandemic, we’ve all read tens of articles with advice on anything from: how to work from home, how to control anxiety at home, how to make your work space nice, how to make your time productive, how to work when you also have to manage kids, how to learn new things, why we shouldn’t take up new things…and everyone’s zen revelations and epiphanies on how they see life and work differently and what they’ve discovered in the process. …


All my life I’ve been a proud book worm but I’m not big on writing reviews, or flaunting what I read on social media. Catch me in person and I can yap for hours about various things I’ve read. Occasionally I do enjoy some intellectual flaunting though!

And this is one of those times — but I thought instead of writing about every single one, I’d list here a few books that have opened my mind to new perspectives and drop a few nuggets. They’re written in a fresh style, non-academic, clear, simple, poignant, brutal which makes them efficient. And…


I remember it as if it was yesterday — having a chat with a friend of mine who was a Product Manager who had an offer on the table for Sankt Petersburg. I was super happy for him and then he turns around: “Wouldn’t it be cool if you got a job somewhere warm and then we could visit each other…we have the cold and the warm!” As we say in Romanian, his mouth was golden. A few days later I got an email from a very nice Spanish lady for a job in Malta and whether I would be…


Flat startups! The heaven of organizational red tape relaxation, where the people are all do-ers, there’s no office politics, no fighting for hierarchy, no endless meetings to get to a decision, and any information and knowledge is shared throughout. Everybody at any point in time knows what’s going on.

After many years in corporations and after gaining a certain amount of expertise, specialists spread their wings and fly into new ventures, to grow new ideas without the corset of structure — because you know what needs to be done and you just want to get on with it!

And because…


Photo Credits: https://www.ittoolkit.com/

Exactly 13 years ago, I was enjoying the last summer before college. I knew exactly what I wanted to do and what I wanted to be…or so I thought…I’d go and Study Electrical Engineering, specialize in Mobile Communications and Satellites and then do an awesome PhD, further the field. Most of my mates didn’t even know if they would make it through the first year with all exams passed so what would be the point of more planning…but I was a woman with a plan.

Fast forward to 13 years later, I’m happily elbow deep in digital marketing — i’m…


2016 is closing to an end and I thought it would be useful to list the countless tools and platforms I tried out throughout the year, and there have been a few. In the attempt of becoming the “wearer of many hats”, the ever evolving marketeer, I’ve boldly gone out to do the work myself and test different pieces of content on my own accounts as well as the brands I’ve been working for.

I give thanks to the Social Media Success Summit 2016 for greatly expanding my horizons and enriching my phone with utility apps :)) And of course…


Este trecut de mult de miezul nopṭii și ȋncă dau refresh pe site-uri și scrollez cu frenezie feedul de Facebook, ȋn speranṭa că o să am o surpriză de proporṭii la exit polluri. Cred că nu am mai fost de mult așa de aproape de a crede ȋn Moș Crăciun ca ȋn acest moment.

La aceste alegeri parlamentare, mi-am convins jumătatea sceptică a familiei să voteze. Am plecat ȋn orasul natal să fac asta pentru că nu aveam viză de flotant. Acum un an am ieșit ȋn stradă pentru Colectiv și am vorbit la Radio BBC despre “revoluṭia tinerilor” din…


I would now like to address one of probably the most ubiquitous issues encountered in all companies. Big or small, running large or small scale operations, the misunderstandings and grievances that these two departments seem to generate for one another are everywhere. So much so that conferences and Google events everywhere are warmly encouraging the marketers to be-friend their coder buddies…more than before!

But what seems to be the problem?

Well for one thing, there seems to be a general lack of understanding goals, priorities and urgency. Oftentimes the people that work on implementing different technical aspects say there is…

Eliza Dumitrache

Growth Hacker and Essentialist, #Performance and all around Digital Enthusiast, user behaviour analyzer. Love reading, travelling, arts & all things Japanese.

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